It is there for all to see: the internet has totally revolutionized the way we shop every day. And while experience has taught us that physical stores may have to close their doors, online stores are always open to everyone,
Why open e-commerce?
But what is the right way to start and make the most of it? Here’s how to open e-commerce and generate profit.
The data speak for themselves: by the end of this year, worldwide sales of the e-commerce sector will amount to almost 5,000 billion dollars.
These are gigantic numbers, disseminated by Statista, destined to grow exponentially.
Yes, because the tendency to prefer online purchases has come to stay, thanks to increasingly advanced technologies, ease of use and management, safety and convenience for the consumer, and profits for the seller.
The health emergency has taught us this and, before that, the widespread diffusion of sites capable of offering dozens of products at competitive prices, shipped in record time directly to the end customer’s home.
If you’ve come this far, you already know all the advantages and features of a good e-commerce site. However, not all that glitters is always gold.
It is for this reason that today we want to explain to you how to open quality e-commerce, capable of generating profit in a sustainable way.
If you already have a profitable business with one or more physical stores, the first question you might ask is: why open e-commerce? Once again, let the numbers speak.
According to eMarketer, in 2020 the growth of the e-commerce sector shot up by +27.6%, certainly facilitated by the Covid-19 pandemic.
Also Read: Know More About WooCommerce Before Starting Your E-commerce website
However, what seems interesting are the growth forecasts for the years to come.
For 2021, with one in five products purchased online, a good +14.5% is estimated, indicating more than 600 billion dollars in new sales.
In short, a tangible gain for anyone who wants to dive into this world.
The first study mentioned above showed that, by the end of 2024, world sales in the e-commerce sector will well exceed 6,000 billion dollars.
Do you want to know how to get started? Find it here.
The reason behind these new trends lies in new digital habits assumed by the majority of consumers.
Because it’s not just about the speed and ease of the shopping experience, but also about payment security and website reliability.
And perhaps the real question you should ask yourself is not “Why to open an e-commerce?”, but “Why should I open a quality e-commerce?”.
How to open an e-commerce
Opening e-commerce does not only mean knowing how to master complex programming, development, and graphics tools.
In order to get the best out of your website, you need to prepare the foundations for proper management.
Opening e-commerce without the right knowledge and a careful strategy is simply equivalent to an extra expense.
Also Read: Digital Marketing Learning Guide
In fact, in such a competitive landscape, e-commerce that works is not enough to be successful.
What you need is a reliable website, tailor-made for you and with high performance in order to be able to easily (and in complete autonomy) manage catalogs, orders, and payments.
Where to start, then, to open e-commerce? The two priority activities in the initial phase are:
– Market analysis
– The identity of the brand
Market analysis for your e-commerce
Opening e-commerce without any basis on which to model your business is a waste of time and money.
The first thing to do, in fact, is to study the market.
If you already know your Buyer Personal and your Competitors you are definitely in a good place. But this is not enough, because it is necessary to know:
– The size of the market
– The number of customers in the market
– The total money spent
– The number of relevant product units
– A market segment where the company can offer clear and compelling benefits at price customers are willing to pay
– Competitive advantages
– The size and growth potential of the segment
Brand Identity for your e-commerce
The e-commerce universe is highly competitive and, as you can imagine by reading the data we have mentioned, it will be increasingly so.
So why arrive unprepared?
What can make the difference is having a strong identity, capable of standing out from all the others?
You don’t need to be in the spotlight all the time to be successful.
We believe it is enough to be unique, building a real personality for your brand that is capable of infusing professionalism, reliability, and humanity into your e-commerce site.
In this regard, while commercial communication relating to sales in physical stores has its more or less standardized rules, nowadays selling on the web requires an effective customized branding activity.
To make inroads it is necessary to define the right positioning and communicate it in the right way, with the right tone of voice and through the right channels.
How to increase your online sales
Here we are: you know your market perfectly and you have built a strong brand identity that you intend to communicate in the best possible way. And now?
Now the time has come to increase your sales, making the most of all the potential of the web.
Our experience in the sector has allowed us to develop skills and knowledge that we use every day to generate profit for our customers.
Our recipe for opening e-commerce capable of making you earn quickly is very simple:
– A solid, dynamic, secure, and easy-to-use technological infrastructure.
– Optimization for smartphones and tablets. Just think that 1 out of 3 users makes purchases from their mobile phone.
– Responsive graphics for a user experience aimed at facilitating purchases.
– Of targeted and data-driven online advertising campaigns.
– SEO optimization, to generate free organic traffic that lasts for a long time.
– Detailed reports on traffic, targets, and conversions.
Opening e-commerce: 3 critical issues
During the last few years, we have gained a great deal of experience in the world of electronic commerce.
This has allowed us to identify the major critical issues that entrepreneurs often face during the early stages of their adventure in the digital universe.
These are common problems that can be easily fixed but which, if underestimated, can drastically compromise your online project.
Let’s see them now:
– Choosing the wrong products. Working on the web means continuously testing your business and modeling it on the basis of data obtained in the short/medium term. Only in this way is it possible to find the best products to focus on, streamline the catalog and optimize one’s offer.
– A wrong business model. Selling online effectively doesn’t mean simply opening e-commerce.
If you want to open the doors to your new online customers, you need to design a business model that is capable of creating, distributing, and acquiring value.
We use the Business Model Canvas to keep everything (really everything) in view.
– Throwing money into online advertising. Entrepreneurs entering the world of e-commerce for the first time often spend hundreds of euros on ads that don’t convert into sales or site traffic.
Defining the campaign objective and identifying the target is only a small part of the work behind online advertising.
We are Google partners and, to increase your online sales, we implement a series of targeted actions and tools, such as Google Adwords, social advertising, marketing automation, and programmatic ads
