Website marketing is one type of online marketing that you need to implement for the success of your business. Why?
Because website marketing can promote your business to reach wider customers easily. Simply by using a website, your business can be found by almost all internet users.
Well, if you want to know more about what website marketing is, the benefits, website marketing tips, and strategies that you can apply. Come on, see the full explanation!
What is Website Marketing?
Website marketing is the process of promoting a product or service using a website. The goal is to convert website visitors into customers.
Website marketing is one of the most effective marketing methods for growing a business. Because, just through one website platform, you can apply various types of marketing.
There are many website marketing strategies that you can apply. For example, you can apply SEO so that your website appears on the first page of Google, share ebooks to get leads, advertise your website with PPC to bring in traffic, and much more.
Then, what are the benefits of website marketing?
5 Benefits of Website Marketing
After you know what website marketing is and why you need to apply it in business, here is a complete explanation of the benefits of website marketing:
1. Easy to Find Customers
Website marketing can help your business to find relevant visitors more easily. Generally, before buying a product or using a service, users will first search for information through the internet. For example through search engines like Google.
If your business has an SEO-optimized website, then the potential for customer discovery will be higher. The reason is that when visitors enter keywords that are relevant to your business in a search engine, Google will recommend your website to appear on search pages.
2. Increase the Confidence of Prospective Customers
On the internet, users can find many types of products or services that are similar to your business. Whether it’s through the website or social media. The question is, why should users choose you?
Businesses that have a website look more trusted. The reason is, if you want to create a website, it requires several requirements. For example, to create a website, you must first buy hosting and a domain. Of course, this requires capital that shows your seriousness in starting a business.
Not to mention, if you use a domain extension such as .co.id which requires documents such as KTP, Company NPWP, and even Brand Ownership Letters. That way, the website is less likely to be used for fraud.
Moreover, through your website, visitors can more easily get information about the business. Starting from product specifications, reviews, and testimonials from other customers. It could also be other relevant information, such as product guarantees or customer service support that helps visitors trust your business.
3. Widen Market Reach
Almost everyone will use the internet for their purposes. Whether it’s to find information or buy a product. If you use website marketing, then visitors who are connected to the internet will more easily find your business. Visitors from any region can potentially become your customers.
Therefore, in order for your business to get a wider reach, you need to use website marketing.
4. Helps to Understand Users
The benefit of website marketing that you can get is the ease of understanding user behavior.
Through the website, you can find out what visitors need, what they are looking for, which pages on your website they interact with, how long they are on your website, what devices they use, and so on.
Understanding data about user behavior, it will be more helpful for you to plan your business development. For example:
- Market products according to specific target users, such as age, location, and so on.
- Producing goods according to customer interest
- Presenting content that is relevant to the needs of website visitors.
5. Lighten the Marketing Process
Website marketing will also ease your marketing process. Because you can do many types of digital marketing centrally through the website.
If you use a website for marketing, there are several things you can do. For example, you can increase website traffic through SEO-optimized blogs, you can get leads by sharing ebooks, or you can also use PPC to bring customers to your website.
Likewise, simply by uploading relevant information to your website, visitors can access it for 24 hours. So if there are visitors who need information about your business, they can get it through the website.
That way, your marketing process can be lighter because you can maximize your marketing process simply through the website.
Now, after knowing the benefits of website marketing, what is the strategy for implementing it?
5 Steps to a Website Marketing Strategy
Each type of marketing has a different strategy according to the marketing medium. Well, if you want to be successful in doing website marketing, here are 5 steps to do a website marketing strategy that you can apply:
1. Create Relevant Content for Users
Creating content that is relevant to users is important if you are implementing website marketing. Because, presenting content that is relevant to user needs, can make it easier for users to find your website on the search page. In fact, it can be a way to bring visitors to your website.
Way to make your content relevant to users, you can implement a content marketing strategy. One of them, you can write blog articles that can answer the curiosity of your target users.
That way, you can direct website visitors to become customers through the content that you present.
2. Design a Responsive Website
For business website design, you should not take it lightly. User comfort when accessing your website is influenced by website design. Moreover, the devices used by users to access your website vary. Can be via desktop, tab, or mobile.
Therefore, to maximize your marketing website, you need a website with a responsive design. A responsive website means having a design that can adapt to any screen size. That way, users will be more comfortable and get a good experience when accessing your website.
The way to create a responsive website is quite easy. For example, you can create your own website theme using HTML5, or you can use the free and responsive website templates that are already available.
3. Optimizing Website Speed
You’ve probably heard the phrase “don’t keep shoppers waiting.” Well, if you use website marketing, website speed is important for you to pay attention to.
Moreover, 53 percent of visitors will leave a website that has a load time of more than 3 seconds. You certainly don’t want to lose potential customers because the website is slow.
To speed up your website loading, there are several ways you can do, such:
- Using a light theme
- Minify CSS
- Perform image optimization
- Remove unused plugins
- Pay attention to website database storage
- Use quality hosting
4. Apply SEO
Next, the thing that you should not forget is to implement SEO on your website. SEO is done so that your website is easily found on search pages when visitors enter keywords that match your business.
There are several ways that you need to pay attention to when implementing SEO, namely:
- On-page SEO: a type of SEO optimization that is done by maximizing the front of the website content. Starting from the content title, keyword distribution, content structure, images, and so on.
- Off-page SEO: optimizing SEO that is done outside the website. For example, building link building, promoting content to social media, and so on.
- Technical SEO: SEO optimization is done by maximizing the technical parts of your website, such as; website speed, website sitemap, theme, or navigation.
Well, if you pay attention to these three aspects of SEO, then your website will have the potential to appear on the first page of a Google search. That way, of course, the potential for your website traffic will also increase. The higher the traffic, it is not impossible to get more customers.
5. Promote the Website
Promoting your website can be done in many ways. Here are some examples:
- Social media: You can put your website link on your social media account profile
- Email: You can use a website link as a signature in your email.
- Forums are like Facebook or Quora groups: You can write on those online forums and include a link that directs readers to your website.
In essence, even though website marketing can be a potential marketing channel, you need to support it by promoting your website. That way, you can increase your blog visitors from various other channels.
5 Tips for an Effective Website Marketing Strategy
After knowing the website marketing strategy, you also need to make sure whether the steps implemented have been effective. Here are some tips you need to pay attention to:
1. Analyze Your Website Performance
The first tip for a website marketing strategy is to do a website analysis. The goal is to get measurable information about the reach and development of your website. That way, you can find out whether the website marketing strategy you are doing is effective.
To do this, you can use tools such as Google Analytics 4 and Google Search Console.
You can use Google Analytics to get information about your website traffic, find out demographics and visitor behavior, how long they interact with your website, and much more.
While Google Search Console you can use to get information about the number of appearances of your website on the search page, what keywords visitors use to bring up your website, how often visitors use these keywords to search for your website, and so on.
Therefore, make sure to install Google Analytics on your website.
2. Ensure the Website is User Friendly
Even though it looks simple, the design affects the convenience of visitors to interact longer with your website.
Well, how to ensure a user-friendly website, you can pay attention to several criteria such as the following:
- The website is easy to access
- Fast loading time
- Have clear navigation
- Has a mobile friendly appearance
- Have a neat website structure
- Using colors that match the theme
- Use easy-to-read fonts
So, if you use website marketing, make sure some of these criteria are in accordance with their respective functions.
3. Mapping the Visitor Flow
How do visitors get to your website? What are they looking for? What are they doing? Do they make transactions?
If you do visitor flow mapping or customer journey mapping, you will easily understand the behavior of visitors on your website.
That way, you can find out which parts of your website need to be maximized. For example, whether the website page is too slow, whether there is no clear CTA that makes visitors confused, whether too many menus make visitors lazy to explore the website and other things.
4. Ensure the Website is Mobile-Friendly
Mobile-friendly websites are now an important thing to consider if you are using website marketing. The reason is, that most traffic from a website comes from smartphone users.
In fact, in 2018, Google released the Google Mobile First Index. With this algorithm, Google prioritizes mobile-friendly websites to appear on search pages.
Well, there are several ways to create a mobile-friendly website that you can do. For example, you can use a mobile-friendly website template or you can use a WordPress mobile plugin that can make your website mobile friendly.
So, if you want your website marketing strategy to be really effective, then a mobile-friendly website should be your concern.
5. Maximize Email Marketing
Email marketing is one of the digital marketing channels that are inseparable from the website. Email is usually used to stay connected with visitors who have interacted with your website.
The goal, apart from providing the latest information to visitors, is also to invite visitors back to the website and make transactions.
To get the most out of email marketing, you need to build an email list of visitors. The method is quite diverse. One of them, you can get visitor emails by sharing ebooks. Visitors will enter an email before downloading the ebook that you provide.
Are you ready to do website marketing?
Now you know what website marketing is. Website marketing is marketing that is done using a website to achieve online business success.
Likewise, you also already know the website marketing strategies that you can apply. Well, for the strategy to be effective, then make sure to make your website optimized.
But managing a business while creating a website is a hassle, right?
Stay cool. You don’t have to worry. Creating a website is quite easy and fast. Simply by using the Website Development Services from Xanderblog, your business can immediately go online.
Not only that, instant website services have been designed to be responsive. So your website can appear optimally on various devices, such as desktops, tablets, or mobile.
That way, you can already implement a website marketing strategy, as well as focus on managing your business without being complicated.
What are you waiting for? Create a website and achieve your online success now!
