One of the social media platforms that are currently loved for selling online is Facebook. This platform is considered effective and efficient to see so many Facebook users, children, teenagers, adults, men, and women. In Nigeria alone, Facebook users recorded on the statistical data market site reached 174.6 million users.
Facebook is the social media that ranks the most users in Nigeria when compared to other social media. Therefore, as an entrepreneur, you can certainly take advantage of this opportunity for business interests to reach a wider market share.
As a beginner, don’t be surprised if you are still confused about how to sell on Facebook. But take it easy, now you are in the right article because the following will describe how to sell online best-sellings on Facebook for beginners.
How to sell online on Facebook for beginners
Starting sales for beginners is certainly not an easy thing. It takes struggle and perseverance so that the products offered can attract buyers and earn profits. If you are a beginner in the selling business, here are some ways you can do so that your sales sell well on Facebook.
1. Create a Facebook Business Account
Facebook has launched a tool to help you in your development, namely Facebook business manager. With this feature, you can manage all your business activities or activities such as marketing, managing business assets, access for employees to business assets, and others.
Utilizing the business manager will make it easier for you to control Facebook pages, product catalogs, and ad accounts and also connect them with Instagram accounts safely. But before that, determine who will be the admin and process the account.
Creating a Facebook business account is also very easy. You simply log in to your personal Facebook account on the browser. after that visit site “Business.facebook.com”. after that click gets started and follows all the directions given. In this stage, you will go through 4 stages, namely introduction, business information you run, business page name, and business manager profile.
If you have a business team, you can arrange to log in together so you can access the business manager using different accounts. You can also add managers and share tasks within it.
2. Define Your Target Market
The best way to sell online on Facebook for beginners is to determine the target market for the products you offer. With a clear target market, you can easily customize the content that you will create. We recommend that you define the target market in as much detail as possible so that the reach of your content can match the specified goals.
If your target market is right, you can get a lot of consumers because you promote it to people who really need it.
3. Take advantage of the Call To Action (CTA) feature
One of the most useful features of your business page is that you can connect your sales on Facebook with your sales on other marketplaces such as Shopee, Jumia, and others.
You can use this feature by logging in to the business page and then clicking the add button located below the profile. After that, a popup page will appear and you can choose what button you want to add.
4. Make Interesting Posts
Usually, the more attractive an account’s post is, the easier it is for him to attract the hearts of customers to stop by to have a look at his account. By displaying product images with good quality, attractive captions, and not monotonous, you can get buyers and increase your profits.
In addition, you also need to upload original product photos and don’t just pick them from Google or other people’s products. This will convince customers to choose your product. You also need to upload Content Consistently to increase your account engagement.
5. Give Good Service
To win the hearts of customers, you must provide your best service. As the expression we usually hear, the buyer is king, so as a seller you need to provide the best service. That way, customers will be happier shopping at your store and can even recommend your store to people around them.
Next, how to sell online best-selling on Facebook for beginners is to share testimonials from customers. This will give other customers the big picture of your product and can convince customers that the product you offer is really good.
Customers will certainly trust the evidence provided by other buyers. You can ask for testimonials from customers who have bought your product and then create a special album of testimonials.
7. Take advantage of Sales Groups
In addition to uploading photos or attracting customers through personal uploads on your account, you can also take advantage of sales groups that match your products. You can do promotions in sales groups so that new customers can find out about your products.
The way to use sales groups is also very easy. You simply follow the sales account and then after becoming a member, you can upload and market your products in the group.
Those are some of the best-selling online sales methods on Facebook for beginners. In order to get the best results, you need to do all of these consistently and in the best way or not at random.