What is Google Data Studio & How to Use It?

Having complete data is important, but if the information is difficult to understand, it will be a challenge. Well, Google Data Studio is the answer.

Google Data Studio is a tool for displaying data to make it easier to read. So, you can determine a website development plan or other business strategies more quickly and precisely.

Well, in this article, we will provide a complete explanation of the meaning, functions, and benefits of Google Data Studio, as well as a tutorial on how to use it. Let’s read more!

What is Google Data Studio?

Front view of the Google Data Studio website page

Google Data Studio is a free data analysis tool from Google.

With this tool, you can not only display data with attractive and easy-to-understand visuals. However, you can process data from multiple sources centrally.

No need to worry about being limited to Google services such as Google Sheets, you can connect it to other platforms, such as websites, applications, or third-party services.

Later, all the data that has been collected can be processed and displayed in a dashboard, such as the Google Data Studio example below:

Example of Google Data Studio

Thanks to its ease of use, Data Studio can be used even by beginners.

Even so, with optimal use, this platform can be a powerful weapon in determining the right marketing strategy

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Google Data Studio Functions

In general, the functions of Google Data Studio are as follows:

1. Data Integration

With Data Studio, you are able to collect data from multiple sources and combine them into a single dashboard. 

For example, you can display data from Facebook Ads with Google Ads that are used to support your online store marketing.

Besides being able to know whether the results are as expected, you will know which platform is more effective for your marketing goals.

2. Data Transformation

Another function of Google Data Studio is to process data into information that can be easily understood. 

Even with the Explorer feature, you can manipulate the data using formulas, filters, and so on.

3. Data Visualization

After determining the information from the data you have, you can visualize the data to make it easier to understand according to the target audience. 

Generally, the use of graphs or pie charts is quite effective for understanding information. The main function of Google Data Studio is so that you can see not only a series of numbers but also percentages and comparisons of data more clearly.

4. Sharing Data

Mainly, the function of Google Data Studio is to share information with many people to determine the best business strategy. This is supported by the real-time data sharing feature. 

This means that you can invite others to view or edit the dashboard together. And, all changes will be visible at the same time…

Benefits of Google Data Studio

Here are some of the benefits of using Data Studio:

1. Free

Like several other Google services, Data Studio can be used for free with complete features. So, you can improve the performance of your business and website without having to spend an additional budget.

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2. Have Data from Many Sources

One of the benefits of Data Studio is that it can collect data from many marketing platforms to develop powerful business strategies.

Data Source that can be used to create reports

Some of the popular marketing platforms that are often integrated with Data Studio are:

  • Google Analytics
  • Google Ads
  • Google Sheets
  • Youtube Analytics
  • Facebook Ads
  • HubSpot
  • Ahrefs
  • SEMrush

3. Easy to Use

You don’t need to spend a lot of time compiling reports based on existing data. Data Studio offers a large selection of themes and templates. Just choose according to the report dashboard you want.

Just want to focus on certain data? Can. Anyone can select the desired data with one click. The process of discussing data reports has become more interactive.

4. Easy to Customize

Not just relying on templates, reports created from Data Studio are easy to customize. Starting from layouts, templates, fonts, colors, themes, sizes, and more.

Still not enough? You can also insert graphics or widgets by drag and drop. The widget options are unlimited. Unlike Google Analytics, which only has 12 widgets.

5. Easier Data Sharing

As a cloud-based application, you can share document links and collaborate on reports with teams in real-time.

In fact, there is a data control feature that can control who can view the report. Just specify the desired settings such as geographic location or custom channel.

6. Easy to Learn

Are you a new Data Studio user? Do not worry! The tool is really user-friendly, so you should be able to get to grips with it quickly.

Even if you are confused when using it, there are lots of tutorial studio data that you can access for free. In fact, Google itself also provides videos and tutorials on making reports on the Help menu or GoogleData Studio Forums.

Tutorial How to Use Google Data Studio

The tutorial or how to use Google Data Studio includes several steps, namely: 

  1. Accessing Data Studio;
  2. Add a data source;
  3. Generate reports and share them.

Please listen!

1. Access Google Data Studio

Please access Data Studio using your Google account. You will enter the Data Studio front page as below:

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Accessing Google Data Studio via Dashboard

2. Adding Data Source

To add a data source, you can click the Create button > Data Source.

Adding data sources for reports

Next, select the desired data source, or search for it through the search box.

Select the data source you want to use

For example, you can select the Google Sheets option, then select the Authorize option so that Data Studio can link to your Google Sheets files.

Authorize the data source used

Once connected, you can access the data source from an existing file and can continue with generating reports.

3. Generate Report

To create a report, click the Create > Report menu on the Data Studio main page.

Selecting the report menu to create a report with Google Data Studio

After that, select the data source you want to use to enter the main report page. Furthermore, you can create the report as you wish by changing the layout, font, size, color, and more.

Example of a report dashboard that can be tailored to your needs

Use one or two data metrics you need in the report via the Data menu.

Data metrics in Google Data Studio reports

To add a chart, click the Add a chart menu according to the chart you need for the report.

studio data chart selection

Next, you can click Add a control to add a control function to the report later.

Choose control menu

Once the report is ready, you can share it by clicking the Share button, or clicking the drop-down for more complete options.

Share button in Google Data Studio

Manage Your Business Data with Google Data Studio!

Google Data Studio is a fairly effective tool for processing data into useful information for determining company strategy.

Google Data Studio functions include: 

  • integrate data sources;
  • transforming data into information;
  • visualize data for easy understanding;
  • share data to facilitate team collaboration.

With Data Studio, you can determine the best strategy for your business and improve the performance of your website.

Data Studio is also free and easy to use for beginners, so it can help you develop a better digital marketing strategy.

Want to know more about various digital marketing strategies? We’ve summarized it in a free ebook: The Complete Guide to Digital Marketing for Beginners which you can download below.

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I am Omotunmihse Temitope (Xander), A Contents Writer, Web and Graphic designer, and A pro blogger who has a passion for blogging and has taken blogging as part of my daily activities.