Google Ads Vs Facebook Ads- which One You should Choose?

Google Ads Vs Facebook Ads

If you ask yourself to bring your online business or promote it through digital channels, you may be confused among the Google Ads vs Facebook ads.


No, it matters how big its offline expansion is, if it has not yet any traces online, it is most likely that many leaders or opportunities are missing.

Whether you have a brick-and-mortar business or a mobile store or own a cafeteria. Having an online presence is one thing that must required today. But new companies often get stuck between choosing two of the most popular platforms; Google and Facebook. Large companies do not have the concern among them. In general, they have larger budget and campaign expenses. But if do you have a small or middle business? Normally, small businesses can not campaign on both platforms. So, in that scenario, what will you choose Facebook ads or Google ads? What would be perfect for you?

In this article, we will discuss this.

Then, we understand the subject with a brief description of both platforms.

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What are Google Ads?

Google ADS is the largest ad network in digital media. Although the technical giant has different earnings opportunities now, but, advertising through its channel is the main source of income generation.

Where can you place Google ads?

Well, there are many parts and third-party platforms that Google shows advertisements of advertisers and promotes them. There are so many platforms for which you can promote your business.

Search ads:

“Search advertisements” is one of the broader advertising sites that millions of advertisers use to reach their potential customers. When we look for something in Google, the results appear. When you announce your business through a search ad, exceed your result on search results. This is how you get customers on your website.

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Advertisements on YouTube:

Video ads are now in high demand since people are addicted to the videos and also grab high user retention. As YouTube servers billions of clock hours around the world, it is an excellent place for advertisers to execute video ads.

Google Partner Websites:

After search and video ads, an advertisement that is widely used by advertisers is the screen advertisement. They are the most attractive banner ads in different sizes and shapes. These ads are displayed on third-party websites, WHOA joins as editors of the Google AdSense program. These ads are mainly used to raise brand awareness among people.

Apart from what is mentioned above, Google shows ads for almost all its products. From Gmails Top maps, Android applications to third-party search networks. However, you can choose according to your business where you want to place your ads.

What are Facebook ads?

Facebook ads are simply the advertising functionality for ads through Facebook offered by the goal company (recently, Facebook Corporation changed its name from the parent’s organization to goal). With more than 2.7 billion monthly active users, without a doubt, one of the best marketing channels for companies, and most companies can not help you use it. Compared to Google ads, Facebook advertising is new, but you can not ignore your potential generating cables, sales, and, especially, creating brand awareness.

Where Facebook places your ads?

There are different places where you can place your ads. Since the first days, Facebook adopted the required changes according to the generation and according to that, there are many places where you can advertise for your business.


The news source is the place where it lands after logging into your Facebook account. Here you will find all updates and information.

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Video ads in the current:

The time is of videos and it is not surprising that people are more likely to watch videos than ever. That’s why people see immense videos. In the videos, you can place your ads.

Delivery courier:

Messenger is one of the most popular chat features offered by Facebook. Thousands of users around the world use this application that makes it an attractive place to establish ads.

Between short videos:

It seems that short videos are taking care of being youtube, Instagram, or Facebook. Although Facebook had already introduced a short video creation since they are also placing ads. You can create a short campaign video and Facebook will show you while people move down to the short videos.

Now, let’s go to the question,

What is the best for your business Google Ads or Facebook Ads?

Technically saying, it depends on your business goal. How do you evaluate your results? Depending on your corporate strategy, different marketing channels and tactics will be fit. For example, if the sale is your only target, you must find people ready to make a purchase decision. But if you want your brand to have more exposure, you must reach a maximum number of public.

Why should you choose Google Ads?


Google is the largest search engine. Every second thousand perhaps millions of people simultaneously seek something on Google. If someone needed service or a product, it will probably be Google and enter keywords to research. If you sell a product or service and find a person from Google who really seeks your service, so what else could be better than that.


As they have the greatest number of users on their platform, they have a huge database of user data. They show ads relevant to the population. Their advanced technology offers one of the highest kings in the advertising industry. If you sell a product or offer a service, you can set the cost per share. You pay only when selling. The smart system accurately identifies that ads must show and define the auction. But compared to a normal manual bid, it could cost more because.

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But a disadvantage of many companies finds it is quite expensive. They show ads on a bidding basis. Depending on the auction, the advertisements go up and down.


Why should you choose Facebook ads?

If Google is the king of search engines, Facebook is the pattern of social media platforms. Facebook has billions of monthly active users who making it one of the most popular platforms. Here you can show relevant ads by following the behavior and interests of users. Compared to Google ads, you can run ads on Facebook at a relatively inexpensive cost. Marketing via Facebook is very lucrative when you are likely to be aware of the people of your brand and your business. In addition, new users can find Facebook advertisements to use. Just define your target audience, create the campaign and you are ready to go.


However, both platforms are good in terms of your business purpose. On the side, Google has the greatest number of traffic paid directly on the other hand Facebook has the highest number of users. But the best thing to do is invest a small amount in advertising networks, then decide that is better.

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