Last year Google ADS introduced Max performance campaigns, new ways to buy Google ads in all inventories, and are now launched to all advertisers.
Max Performance Campaign is a new way for advertisers to buy and optimize advertising throughout YouTube, display, search, find, gmail, and google maps.
Below are the main benefits of Max performance:
Increase conversion and value: take advantage of conversion opportunities in real-time with automatic bid adjustments.
Finding new customers: Google’s real understanding of the intention, behavior, and context can help you target new audience segments with more relevant ads.
Getting Insights Richer: The page insight now includes data about Max performance campaigns.
Working together with automation: Driving better results with automation by providing high-quality creative assets and information about which audience tends to be converted.
According to Google, advertisers who use Max performance campaigns in their account witness an average increase of 13% in additional total conversion at the same cost per action.
Performance Max campaigns will start to roll out to all advertisers today! This new campaign type can help you drive more conversions across all of Google’s ad inventory.
Check out new best practices and case studies → https://t.co/n0VEGlqPvg pic.twitter.com/jfgL2n3NoN
— Google Ads (@GoogleAds) November 2, 2021
