Digital Marketing Learning Guide

Now is the era of digital marketing. Both small and large businesses are flocking to digital media and cutting back on legacy advertising. That’s why many people are interested in learning digital marketing

Unfortunately, many business people are confused about where to start learning digital marketing. Given, that there are many online platforms that need a different approach.

So in order for your digital marketing strategy not to go wrong, you need to learn a few things. The good news is, we’ve covered it all so you don’t have to worry anymore.

What Is Digital Marketing?

Digital marketing is an effort to market products with digital media and internet networks. Such as Google My Business, WhatsApp Business, websites, and other platforms.

In fact, there are more than 4.8 billion internet users in the world (Report Data). That means, more and more people are connected to the internet, so digital marketing efforts are needed.

Sumber: Data Report

Seeing this golden opportunity, various levels of business have adopted a digital marketing strategy. So, they can reach a wider target market.

Not only that, there are still many benefits and advantages of digital marketing strategies that you will know in the next discussion.

What is the Importance of Learning Digital Marketing?

As a businessman, why do you need to learn digital marketing? How important is digital marketing for your business? Here are the benefits of digital marketing:

  • Flexible to use by all types of businesses that want to switch to online. Moreover, there are various digital marketing media available from free to paid ones;
  • Able to reach consumers personally according to the customer journey or readiness to buy;
  • It‘s easier to measure the success of your strategy, considering that digital marketing tools provide ad performance metrics;
  • Maximizing conversion rates because digital marketing is able to throw promotions to specific target audiences.

Now, you may be wondering what are the advantages of digital marketing over traditional methods, such as sticking brochures on-road poles, displaying billboards, advertising in newspapers, or other offline media.

The advantage of a digital marketing strategy is that it facilitates modern business promotion

Of course, digital marketing offers many advantages that traditional marketing does not have. Here are some of them:

  • Easily reach a wider target market up to billions of internet users around the world;
  • About 70% of people prefer to use the internet to find out about products than traditional advertising;
  • Requires relatively lower costs and can be self-managed because it uses a digital platform;
  • Save time with various automated tools instead of doing promotional activities manually or involving a lot of physical activity;
  • It is easier and faster to establish two-way communication to serve potential customers, than simply showing a billboard/brochure;
  • Free to determine when and the duration of the marketing program implementation.

At this point, of course, you are more and more interested in learning digital marketing. Even so, digital marketing is something that doesn’t always work, especially if you do it carelessly. Then, what are the steps to learning effective digital marketing?

7 Steps to Start Digital Marketing

Okay, now you know that digital marketing offers many benefits for your business. However, how to learn digital marketing from scratch?

So that you don’t get lost, try to follow these digital marketing learning steps:

  1. Define a buyer persona;
  2. Identify the needs of the target market;
  3. Susun marketing plan;
  4. Take advantage of various digital marketing media (Google My Business, WhatsApp business, website, etc.);
  5. Implement a compelling copywriting strategy;
  6. Use marketing tools for business;
  7. Understand digital marketing metrics and evaluations.

In full again, let’s see the following discussion:

1. Determine the Buyer Persona

The first thing you need to do when learning digital marketing is to find out your consumer persona.

The buyer persona determines the success of digital marketing. In short, a buyer persona is a profile that represents your product’s target market. 

Source Google

By determining the right buyer persona, it will be easier for you to develop a digital marketing strategy that is right on target.

But don’t just point it out, you have to do how to create a special buyer persona for your business. Starting from research to creating a complete buyer persona profile.

2. Identify the Needs of the Target Market

One of the keys to successful digital marketing is the ability to identify the needs of the buyer persona or target market.

Before offering services to the target market, make sure the product answers the pain points or problems they are experiencing. How to?

digital marketing tips to determine the target market

Please find out by going directly to the field with market research, making Focus Group Discussions (FGD), joining Twitter Spaces, and so on.

3. Susun Marketing Plan

After knowing the pain points of the target market, it does not mean you can immediately market products and promotions like crazy. As good as the product is, if it is not promoted properly, it will risk failure.

Therefore, make a marketing plan. The marketing plan is a marketing plan to achieve business goals in a certain period.

By developing a marketing plan, your entire promotional strategy will be more focused and efficient. Because you know what needs to and does not need to be done, and how you will achieve it.

4. Take advantage of various digital marketing media

The good news is, that there are many digital marketing media that you can use. From free to paid. Starting from marketing channels to building communication, to expanding business.

There are many digital marketing media

The digital marketing media are:

  1. Google My Business;
  2. WhatsApp Business;
  3. Website;
  4. Landing page;
  5. SEO;
  6. SEM;
  7. Content Marketing;
  8. Blog;
  9. Email Marketing;
  10. Video Marketing;
  11. Social Media Marketing;
  12. PPC;
  13. Native Advertising;
  14. Affiliate Marketing.

You will learn a detailed explanation of each marketing channel in the Learning Digital Marketing section: Starting from Optimizing This Channel! in this article.

5. Apply a Copywriting Strategy

In your opinion, what do all digital marketing media have in common in this world?

The answer is simple: they all need words. Good for you to display on the CTA button, blog articles, Instagram captions to dialogues such as video marketing.

MOZ copywriting strategy

In fact, there are special techniques for concocting words especially to convey business interests. This is called copywriting.

More than just making up words, copywriting is a technique of persuading readers to follow your lead. Whether it’s transacting, registering, downloading, and more.

For that, make sure your copywriting is able to convey a good business message. So, the target market captures the benefits of your service and knows why they should buy it.

6. Use Marketing Tools for Business

As you know, there are much digital marketing media. Of course, it’s dizzy if you have to manage everything yourself, right?

Use marketing tools for business

Therefore, take advantage of various marketing tools that suit your business needs. To-do lists to manage job lists, automated email applications, applications to analyze data, tools to help SEO efforts. As a result, project management is easier and more practical.

Also Read:  What is Google Data Studio & How to Use It?

7. Understand Digital Marketing Metrics and Evaluation

Doing a digital marketing strategy without evaluating its performance is just a lie. How can you know how far a strategy will impact your business if you don’t do an evaluation?

It could be that your strategy turns out to be too wasteful and not worth the benefits. Or it could be, that your plan may not be relevant to the needs of the target market.

Metrik digital marketing

So, so that you can develop a marketing plan that is right on target, understand digital marketing metrics and do an evaluation.

Unpack your digital marketing media analytics and see how much traffic, impressions, conversion rates and other metrics are. From existing data, turn it into valuable information for business development.

Learn Digital Marketing: Start from Optimizing This Channel!

Now, you will learn digital marketing further. Although these promotional efforts both utilize digital channels, the method of use and the purpose of each platform is different. Please follow the explanation below.

1. Google My Business

  • Level of convenience: easy, just register and complete the profile
  • Cost range: IDR 0 (free)
  • Performance: long term
  • Suitable for: businesses that are just starting or already running and want to make it easier for potential customers to know the profile of the store.

Google My Business is a free service from Google to show your business profile instantly on search pages. For example company address, telephone number, hours of operation, to business rating.

Not only displaying info but there are also many benefits of Google My Business that make it easier for potential clients to find your business:

  • Provide valid information. Only verified business owners can create Google My Business, so that information is valid and minimizes the risk of fraud on behalf of your store;
  • Provide complete and current information. Store detail information can appear without bothering prospective clients to scroll or click on this;
  • Showcase your business on Google Maps. Prospective clients can immediately check the store location on Google Maps;
  • Get reviews from customers. You can generate business testimonials to strengthen the interest of potential clients in subscribing;
  • Become a customer communication medium. Prospective clients can ask the seller directly through the Ask a Question feature;
  • Become a customer analysis tool. Google My Business provides Analytics features to help you check the performance of your business.

To enable Google My Business, please do the How to Register and Verify Google My Business.

However, make sure your business is up and running because this platform requires detailed info such as: store name, address, contact, and other complementary info.

2. WhatsApp Business

  • Level of convenience: easy, just need to register an account
  • Cost range: From $ 0 to $1.5 million/month
  • Performance: long term
  • Suitable for: Communicating and serving potential customers directly via chat/phone
learn WhatsApp Business as a digital marketing channel

Do you have a WhatsApp account? If so, it means that you are one of the two billion people who use WA actively.

With that many users, it means that most people communicate with WA. This includes contacting the store they are interested in just to ask for a price list, stock of goods, and so on.

Business WhatsApp dialog example

The good news is that WhatsApp Business is now available which offers more superior features than the regular version. Designed specifically for entrepreneurs, you can take advantage of WhatsApp Business to:

  • Displays a business profile. Starting from the address, contact details, website, etc .;
  • Make business more professional. One WhatsApp Business number can be held by several admins. Thus, task-sharing becomes easier and clients do not receive promotional messages from different numbers; 
  • Provides catalogue features. That way, potential clients can see a list of products in your WhatsApp Business profile;
  • Monitoring of statistics and message labels. These statistics allow you to monitor the entire message flow including its delivery status;
  • Respond to customers automatically. You can set automatic replies such as Greeting Messages and Away Messages;
  • Send messages in bulk and automatically. There is a blast feature to distribute messages to many numbers in one send;
  • Facilitate communication management. There is a label feature for group chats based on certain criteria.

To use WhatsApp Business, you can download the application, and then complete your business profile. Don’t forget to also make other arrangements that suit your business needs.

3. Website

  • Level of convenience: easy, you can make your own or submit it to a website creation service
  • Cost range: Starting from IDR 42k/month
  • Performance: long term
  • Suitable for: Replacing your offline store presence and providing the most complete source of information
learn Website as a digital marketing channel

It feels incomplete if you learn about digital marketing channels without discussing the website.

Why is a website important for business? Because a business that doesn’t have a website has the potential to lose 70-80% of its potential customers.

In addition, the web becomes a source of information for people to see the credibility of the business. That’s why 56% of people expect websites to provide more updated info than Google My Business or other platforms (Search Engine Land).

Sumber: Search Engine Land

In addition, there are many reasons why businesses should use a website to be more successful:

  • Suitable for all types of business. Websites are able to provide the features that various businesses need. Such as tourist destination features for travel businesses, room availability info pages for hotels, etc.;
  • As a product showcase. The web can be a store for displaying as well as serving customer transactions;
  • Can be accessed 24 hours a day so as to minimize the loss of potential customers;
  • Control your own content. You are free to adjust the contents of the website according to the interests of the company. Be it product pages, press releases, and so on;
  • Make it easy for businesses to find potential customers. With SEO optimization, it is easier for websites to appear on Google search pages.

Are you interested in creating a website? There are many ways you can do it. HostGator itself provides the easiest way to create a website without coding with the following services:

  • Instant Website, which is a service to create a website quickly without the hassle of taking care of technical matters;
  • Website Development Services, namely website creation services with custom designs and feature requests;
  • Managed WordPress Hosting, a service to create a website independently and quickly without the hassle of managing the technical side of the WordPress website.

4. Landing Page

  • Level of convenience: easy, you can make your own or ask for landing page creation services
  • Cost range: Starting from $ 27 thousand/month (self-made), or 760 thousand/year (web development service)
  • Performance: long term
  • Good for: Focusing on driving potential customers to transactions

Maybe, you sometimes get confused between the website and the landing page. Looks similar, actually, these two platforms are different, you know. 

A landing page is a page on a website that is specifically designed to make a transaction. For example https://xanderblog.com/seo-tools/.

The question is if you already have a website, do you still need to make a landing page?

learn Landing page as a digital marketing channel

Of course still! The reason is, that landing pages have various advantages that are more specific than the web. Especially in terms of boosting transactions. In full, here are the advantages of landing pages:

  • More focus on directing the audience towards the headline;
  • Accelerate possible conversions by inviting potential customers to take specific actions. Such as transacting, filling out forms, studying products, etc.;
  • Collecting potential customer data through the contact form.

By creating an attractive landing page, it is not impossible to skyrocket conversions up to 300% (Steelhouse). So in addition to having a website, you should also create a landing page so that your digital marketing strategy is more successful.

Also Read:  How to Fix Permalinks in WordPress
affiliate marketing banner

5. Search Engine Optimization (SEO)

  • Easy level: medium (basic concept) to difficult due to adjusting Google algorithm changes
  • Cost range: free to paid ( depending on the SEO tools you use)
  • Performance: long term
  • Great for: Making it easy for potential customers to find your business on Google Search

Like a couple, the website and SEO need each other. SEO is a search engine optimization effort so that the website and its content will appear on the top page of Google.

SEO makes it easy for websites to appear in the top rankings

Why is mastering the Google search page important? The answer, SEO increases the potential for web traffic.

The more people who find your site, the greater the chance of a transaction. In fact, your revenue can increase by 40% if the SEO performance is good.

There are many ways to learn SEO . So to make it easier and more focused, you can learn SEO based on its types:

  • On-page SEO: SEO efforts that focus on website content so that it is easy to find the target market. For example, posting SEO-Friendly articles;
  • Off-page SEO: SEO efforts to optimize the website from the outside. The goal is to increase the credibility and relevance of the site. You can plant backlinks on neighbouring blogs, open Google My Business, and more;
  • Technical SEO: an effort to optimize the back-end of the website so that it performs well. Both from web structure, website speed, etc.

But you need to remember, that Google’s algorithm is fickle. Which, SEO optimization must also adjust to the latest updates. So, make sure you regularly follow SEO developments.

6. Search Engine Marketing (SEM)

  • Level of ease: easy to difficult. The results can be seen immediately, but it is difficult to find the right settings so that you can return your investment
  • Cost range: Starting from IDR 4 million
  • Performance: short term
  • Great for: Instantly placing your website on Google search pages

Apart from SEO, SEM is an effort to advertise a website on Google search pages. This strategy is definitely more instant to put your site in the top position of search engines. However, this strategy pays off.

learn SEM as a digital marketing channel

Here are the advantages of SEM over SEO:

  • Free to determine the target market specifically. Starting from age, gender, location, etc.;
  • Potential to increase traffic and conversion rate. The reason is, SEM will place your website in the top Google rankings;
  • Results are faster than SEO. For a fee, the website directly occupies the first page of Google.

While SEM may look tempting, don’t use this strategy carelessly. Moreover, this strategy is not free, so it allows expenses to swell if they are not commensurate with the benefits.

In the short term, SEM is indeed quite effective. As for the long term, you should use SEO to make it more secure and efficient.

7. Content Marketing

  • Level of ease: easy to difficult, depending on the idea and needs of the content itself
  • Cost range: free to paid (depending on the tools you use)
  • Performance: short and long term
  • Great for: Captivating potential customers with interesting and useful content
learn Content Marketing as a digital marketing channel

Content Marketing is a strategy of generating and distributing content that is able to attract target markets and convert them into customers.

In fact, this strategy saves 62% more than traditional marketing. Meanwhile, incoming leads can increase three times.

Well, how can it be that great?

Sumber: Stormid

Don’t be surprised, content marketing is an easy strategy to reach various audiences. The reason is, this strategy is abundant enough that you can apply it to various forms:

  • Blog, which is a type of website that contains content such as various articles;
  • Ebooks, namely electronic books that audiences can download through websites or other platforms;
  • Email Marketing, namely marketing efforts that focus on communication via email;
  • Video Marketing, is a marketing method that utilizes videos on online platforms;
  • Social Media Marketing, namely a marketing strategy by utilising social media as the main platform.

What is clear, whatever the form of content marketing, can make it easier for you to achieve business goals effectively and in the long term.

However, each form of content marketing requires a different approach. We will discuss in more detail in the following sections. 

8. Blog

  • Level of ease: easy (articles/general content) to difficult (articles/content that require research to special techniques such as SEO, etc.)
  • Cost range: Starting from $27k/month
  • Performance: long term
  • Perfect for: Helping your business reach a variety of target audiences through the most comprehensive content

A blog is a type of website that specifically contains various kinds of articles. Usually, companies that want to attract more potential customers create blogs in addition to their main website.

Why is that?

The reason, blogs have a positive impact on business. In fact, businesses that blog can potentially generate 126% of potential customers than companies that don’t.

Blogs have the potential to generate money

This is not impossible because blogs offer the following advantages:

  • A flexible blog function to help companies run a sales funnel (the stages a potential customer goes through to reach a buying decision);
  • Free to create content that can help to convince potential customers to transact;
  • Blogs allow placing ads ;
  • Boosting SEO performance so that it has the potential to attract more traffic;
  • Allows online stores to be more easily found on Google pages.

At first glance, blogging looks trivial. In fact, if you just post content or run a perfunctory blog, the results are less than optimal. Therefore, you must develop a blogging strategy that is right for your business.

9. Email Marketing

  • Easy level: easy (basic email) to moderate (specially designed email with attractive copywriting)
  • Cost range: Starting from $80k/month
  • Performance: long term
  • Great for: Distributing promotional content and info

Do you need a digital marketing strategy that requires minimal investment but brings big returns? Email marketing is the solution. Email marketing is digital marketing via email.

You could say, this digital marketing strategy is quite effective in reaching the target market. These days, who doesn’t have an email?

In fact, currently, email users have reached 4 billion. Most users also check their email 15 times per day (University of British Columbia). In fact,  86% of people are willing to receive promotional emails from their subscribed brands.

That means email marketing can be an effective means of promotion.

However, you can’t just bombard potential customers with emails. There are several aspects that must be considered in email marketing, including:

  • Do list building or the process of collecting various data from your target market. This can be done through the contact form feature on the website;
  • Use an email address with your own business domain to be more professional. Like ega@toko-nia.com;
  • Provide a Call-to-Action button, which is a call-to-action button. Such as viewing product catalogues, making purchases, etc.;

Now to do email marketing, you need a special platform. Bluehost Email Hosting, for example. This is a dedicated email server service that allows you to send emails in bulk to your target market.

Even better, Bluehost Email Hosting is equipped with a strict protection system, such as SpamAssassin and SpamExpert. So, don’t worry your email will end up in the client’s spam box.

0. Video Marketing

  • Level of ease: easy to difficult, depending on the idea and needs of the video you want
  • Cost range: free to paid ( depending on the video editing tools you use)
  • Performance: short to long term
  • Great for: Reaching potential customers with content that is easy to enjoy and amplifies visuals
Video Marketing

If you are asking what digital marketing strategy is the easiest for even the busiest audience in the world to enjoy, maybe video marketing is the answer.

Also Read:  How To Make Money With Your Blog/Website

Video marketing utilizes video as its main medium . So, people just need to watch without having to think much or take glasses to read the text throughout the article. Facts:

  • 68% of consumers prefer watching videos to learn about a new product or service, compared to other media (Wyzowl)
  • Webpages with videos posted are 53 times more likely to appear on the first page of Google (Hubspot)
  • 51% of marketing professionals worldwide consider video to be the type of content with the best ROI (Insivia)

In addition, there are many advantages of video marketing that can boost your business:

  • Make it easy for consumers to understand your product/service with a visual display;
  • Video marketing is becoming more and more trendy and has a lot of fans;
  • Able to increase business revenue;
  • Easier to go viral and share with a large audience;

In conclusion, the video marketing strategy is easy to blend into the community. Using it helps you reach and embrace your target market. 

The platform that you can use is also quite broad. Starting from YouTube, and Instagram, to installing videos on websites (embeds).

11. Social Media Marketing

  • Level of ease: easy to difficult, depending on the content idea and needs
  • Cost range: free to paid ( depending on the social media tools you use)
  • Performance: short to long term
  • Suitable for: Capturing a wide range of target customers through interactive content
Source: Statista

Social media users are skyrocketing from year to year. Therefore, a social media marketing strategy emerged. Social media marketing is a marketing effort through social media.

If you think that only young people play social media, you are wrong. In fact, in Nigeria itself, from teenagers to the elderly (aged 65 years and over) many are active on social media.

That means the market potential that you can reach is even greater.

Source: Statista

Apart from that, there are many reasons why you should start social media marketing right now:

  • Save cost. Moreover, there are many free tools for creating social media content;
  • Effective and efficient. Given that you can specifically target your ads according to the demographics you want;
  • Increase brand awareness;
  • Expand market share;
  • Facilitate communication with the target market;
  • Spread the latest info quickly;
  • Attract traffic to the website.

Now, among the many types of social media, the most popular platforms in Indonesia are Instagram, Twitter, Facebook, and TikTok.

So that you don’t lag behind your competitors, you should start studying the best social media strategies on the four platforms.

12. Pay Per Click (PPC)

  • The level of ease: easy to difficult, must make an ad that is able to attract the target market to click on it
  • Cost range: From IDR 800 to millions
  • Performance: short term
  • Good for: Advertising your business at a promotional cost you can set yourself

The next digital marketing strategy, pay per click (PPC). PPC is a marketing effort where businesses only have to pay for each ad that their audience clicks on or views.

illustration of learning PPC as a digital marketing channel

Usually, your target audience will find PPC in the form of advertisements (ads) on the internet. The platforms themselves vary, so the advantages are also different:

Advantages of PPC in Every Type of Ads

Market ReachFreedom to Manage AdsAd VariationsCost
Google AdsMore than 4.39 billion Google search engine usersFree to set target audience to advertise on Google partner websites and apps– Google Adwords (Google Ads) 

– Google Display Network

– Google Shopping 

– Google AdMob
Free to determine the estimated cost and only pay when someone clicks on the ads (Starting from $0.056)
Facebook AdsMore than 2.89 billion peopleCan narrow the target audience based on their demographics to display ads on the web– Facebook Photo Ad

– Facebook video ad

– Slideshow

– Carousel

– Instant Experience
Starting from $0.70
Instagram AdsMore than 1 billion peopleFree to determine the target audience, placement, and schedule– Gambar timeline

– Video timeline

– Instagram Stories

– Carousel
Starting from $25 thousand
YouTube AdsMore than 2.3 billion peopleCan set the target audience to set ads so that the audience cannot be missed (non-skippable)– Skippable in-stream Ads

– Non-Skippable Ads

– Discovery Ads

– Non-Video Ads
Only pay PPC when the minimum duration requirement is met
TikTok AdsMore than 800 million peopleFree to set advertising objectives, target audience, and ad placement– In Feed Video

– Brand Takeover

– Hashtag Challenge

– Branded Augmented Reality (AR)

– TopView Ads
Can set daily budget according to time period (Starting from $ 7 million)
LinkedIn AdsMore than 690 million professionalsCan set audience criteria and advertising period– Sponsored Content

– Sponsored Messaging

– Text Ads

– Dynamic Ads
Free to control advertising budget (Starting from $28 thousand)

While PPC isn’t free, it’s a great digital marketing strategy for quick results. The reason is, that PPC will not be affected by Google’s changing algorithm. So, your ad will definitely be delivered to the target audience.

13. Native Advertising

  • Convenience level: easy, you only need to pay and the ad will appear to the target audience
  • Cost range: Starting from $1.74/day
  • Performance: short term
  • Suitable for: Increasing the reach of promotions through more attractive advertising

Native advertising may be a term that is rarely known, but its application is often found in various social media.

In short, native advertising is paid content installed on certain platforms with a format similar to ordinary content. Sponsored content on Twitter.

Currently, this digital marketing strategy has been widely used by various companies. Starting from Netflix, Berrybenka, and also various MSMEs. Here’s why:

  • Native advertising offers a great experience for potential customers. Because the format is similar to regular content so it doesn’t look like an ad;
  • Creating curiosity of potential customers for the brand;
  • Increase the potential to get the attention of the audience. In fact, native ads are 53% more likely to be seen than regular ads;
  • Expand the reach of a specific target audience. The reason is, that a native ad will appear to an audience that has habits and patterns that are relevant to your business information.

So by using native advertising, your ad seems to be ‘disguised’ into ordinary content. Even so, it is this impression that is not an advertisement that attracts people’s attention. 

14. Affiliate Marketing

  • Level of ease: easy to difficult. Because it is the affiliate who drives the promotion. However, it is difficult to implement a system to calculate the number of transactions that affiliate links generate.
  • Fee range: adjust the number of successful transactions
  • Performance: short to long term
  • Suitable for: Expanding promotional wings by establishing partnerships with affiliates

Affiliate marketing is a company strategy to partner with others on a commission system. This means that the person will get paid if they succeed in selling your product through a certain link.

Why is affiliate marketing profitable for your business? Broadly speaking, this digital marketing strategy patched the weaknesses of PPC:

  • Save cost. Without paying advertising fees, promotional activities are carried out by the affiliate;
  • The risk of loss is relatively small because commission payments occur when an affiliate sells your services successfully;
  • Capture more target markets. In fact, affiliate marketing is able to increase revenue by up to 52% ;
  • Increase the trust of potential customers with a word of mouth system from affiliates. Word of mouth is marketing that is done by someone to the people closest to him.

In fact, many startups and large companies in NIGERIA have adopted affiliate marketing strategies. Examples such as Konga Affiliate Program, Jumia Affiliate Program, Expertnaire Affiliate Program, and many more.

If you want to learn affiliate marketing this is a nice course that will teach you everything you need to know about affiliate marketing, Click Here

Let’s Rocket Your Business with Digital Marketing!

So far, you have learned what digital marketing is and the strategies to do it. There are many platforms you can work with and they all have different effects.

Media Digital MarketingSuitable for…
Google My BusinessMake it easy for potential customers to know your store profile
Business WhatsAppCommunicating and serving prospective customers directly via chat/phone
WebsiteReplace your offline store presence and provide the most complete source of information
Landing PageFocus on directing potential customers to transactions
SEOMake it easy for potential customers to find your business on Google Search
SEMPlace your website on Google search pages instantly (paid)
Content MarketingAttract potential customers with interesting and useful content
BlogHelping your business capture various target audiences through the most complete content
Email MarketingDistribute promotional content and info
Video MarketingReach potential customers with content that is easy to enjoy and amplifies visuals
Social Media MarketingCapture various groups of target customers through interactive content
PPCAdvertise your business with promotional costs that you can set yourself
Native AdvertisingIncrease the reach of promotions through more attractive advertisements
Affiliate MarketingWiden the wings of promotion by establishing partnership relationships with affiliates

And it is important that you underline, that all of the above media support each other. Here are some tips to make it easier for you to implement:

  • If your business is new, focus on organic efforts with minimal capital first (website, landing page, SEO, blog);
  • To build communication and engagement with the target market, take advantage of Google My Business, WhatsApp Business, email marketing, video marketing to social media;
  • After having more capital, please try a paid digital marketing strategy. Such as SEM, PPC, and native advertising;
  • In order to expand your business reach, you can try affiliate marketing and optimize other digital marketing strategies.

By combining them, digital marketing strategies are even more effective and improve business performance. Because everything becomes completely automatic and it is easier for you to throw promotions to the right target market.

Unfortunately, for those of you who want to or are just getting into an online business, learning digital marketing may seem complicated.

Well, you don’t have to worry. To make it easier, you can explore it little by little through the Digital Marketing Roadmap that we have prepared below. Cuz download!

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Xander
I am Omotunmihse Temitope (Xander), A Contents Writer, Web and Graphic designer, and A pro blogger who has a passion for blogging and has taken blogging as part of my daily activities.