Running an eCommerce website is not always easy. There are sales to be made, orders to be filled, and payments to be received. That is why it is very important to ensure that you have sufficient foundation to run a complete website.
In this article, we’ll look at things from a visitor’s point of view. We will start from the beginning when the user visits the eCommerce website and work till the end when the user places an order. We will discuss how a business can excel at every step.
We’ll provide some tips that will lay a solid foundation for your eCommerce business. Let’s look at the first step when a visitor gets the first impression of an eCommerce website they open and what elements create that impression.
1. Design
Have you ever walked into a store that is disorganized, smells bad, and has a very unappealing atmosphere? On the other hand, have you ever walked into a store that was clean, spacious, and had the same very comfortable feeling you feel when you walk into an Apple Store?
We’re sure you’ve been to both types of stores. Out of the two, which one gives you the impression that the store is well managed by the owner and cares about customer satisfaction? Which store do you think has a much better product?
Most of the respondents answered that a store that is clean, spacious, and creates a feeling of comfort is the answer. Do you have the same answer?
Now we ask you to imagine your physical store as an eCommerce website. Which one makes you feel comfortable in it?
A good website design can signal that there is a reliable company behind the scenes, just as a brick-and-mortar store can put its customers at ease. If visitors don’t say wow when they visit your eCommerce website, it means you still need to improve.
Don’t cut corners on the design. Every pixel, every image, and every word has different importance. If you don’t understand the interests behind it all, you should hire a designer or buy a design that you can use as a benchmark.
Here are some resources to help you improve your website design:
- If you want to get external feedback on your website, look into companies like Usertesting.com.
- If you need more information about website design, please search for it on Google.com.
2. Speed
Everyone will be pleased when they don’t have to spend a lot of time opening websites from their devices. Things feel different if you open a website in a split second to ten seconds. Pages take no more than two seconds to load and information is sent to you faster.
An eCommerce website will feel better if you are able to navigate the speed on each page better. Did you know that page load speed is proven to increase sales? Dave Garr says that increased eCommerce website speed increases conversions by 78%.
Never underestimate the impact of website speed because it can mean hundreds if not thousands of dollars in lost sales for a business. If you think your current eCommerce website is not very fast, you can look into getting a content delivery network.
Also Read: 5 Ways To Increase Your Website Speed To Rank Higher In Google
3. Product Selection
It’s clear that most startups can’t afford a product choice like Amazon or Zappos. But having too many choices can actually cost you sales, too. So don’t think that having a wide selection of products is the key to success.
Recommended: Know More About WooCommerce Before Starting Your E-commerce website
Sometimes limited options are the right idea because:
- Enable customers to quickly find what they are looking for.
- Protect and prevent customers from decision paralysis.
- Increase conversions by naturally limiting the number of clicks to checkout.
Product selection must be thought out and the strategy laid out as carefully as possible. How do you help visitors find the product they are looking for quickly and easily? Many eCommerce websites allow potential customers to select by brand or category. This will help those who are not brand savvy but know exactly what product they need.
Those Are The 3 Main Components That Have a Significant Influence On eCommerce Website Performance. May be useful
