Best Free SEO Tools: 36 Tools to Improve Your Ranking • XanderBlog
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Best Free SEO Tools: 36 Tools to Improve Your Ranking

The best free SEO tools for SEO Audit and Search Engine Optimization

Those who do SEO (Search Engine Optimization) need a series of tools, called SEO Tools, to carry out analyzes and plan strategies.

I’m talking about backlink control software, SEO crawlers, keyword research tools, and so on.

There are hundreds of tools of the trade (essential) like these and some can even be quite expensive.

Fortunately, however, there are free (or premium) SEO tools that won’t make you spend a dime. In this guide, Xanderblog have collected 36 of the best free Search Engine Optimization tools.

Some of these, of course, also have a paid version, complete and improved. You can decide to buy it later, but test them first without shelling out a penny.

SEO Tool: What are they?

An SEO Tool is a software, online platform, or browser extension that offers you useful data, information, or advice for the search engine optimization of a website.

Among other things, these tools help you to:

  • carry out an SEO audit;
  • find keywords on which to place your blog or site;
  • study the market;
  • know the competition;
  • acquire new backlinks;
  • correct the most common mistakes.

Free SEO Tools are a great way to enter the search engine optimization industry without investing in paid software. The perfect solution if you are an emerging SEO Specialist, for example.

Let’s move on to the list.

1. Google Search Console

Google Search Console

Let’s start with Google Search Console, the indispensable tool for a Search Engine Optimization activity.

Search Console is one of the most useful free SEO tools on our list. It allows you to communicate with the search engine by reporting pages to be indexed (or de-indexed), monitor performance, backlinks, or SERP clicks, understand which search terms users use to find you, and much more.

With its use, you can immediately obtain data on how the search engine analyzes your site. An essential 100% free SEO Tool.

Here is the article that will show you how to add your website to google search console

2. Bing Webmaster Tools

Bing Webmaster Tools

Ok, Big G is the dominant search engine. But beware of underestimating Bing in your positioning strategy.

Bing Webmaster Tools is the Google Search Console alter-ego, designed to give you the free tools to manage SEO on Microsoft’s search engine.

If you have a website, it is essential to also connect it to this platform and monitor its progress if you do not want to do a job in half (and losing traffic).

Learn How to Submit Link Automatically To Bing Webmaster Tools.

3. Google Analytics

Google Analytics

Conducting an SEO and Search Engine Marketing analysis is impossible without the data. This is why Google Analytics is one of the most used tools by webmasters and SEM specialists.

We are talking about a 100% free tool released by Google, which allows you to monitor traffic, conversions, audience segments, and much more. A very powerful tool to learn to master.

4. Google My Business

Google My Business

Do you have a local business, shop, or restaurant? Google My Business is the free SEO Tool you MUST use if you want to find customers today.

Surely you have already searched for the nearest place on Google Maps, and you have chosen a place by looking at the opening hours, the positive reviews, the photos, or the website.

Registering your business on Google My Business today is essential, and it is the very first step you will need to take to set up a local SEO strategy.

Do you want to push the accelerator on local positioning on Google? Don’t miss out on the free tool no. 32.

Also Read:  Ubersuggest: Features, Tutorials, and How to Use It

5. Bing Places

Bing Places

The brother of Google My Business, Bing version. Enter your business also on Places to appear in the local searches of your customers who use the Microsoft search engine.

With Bing Places to intercept even that small portion of people, increasing the possibilities. All this, always without spending a cent.

6. Google Analytics Advanced Annotations

Google Analytics Advanced Annotations

For use in conjunction with Analytics, the free Google Analytics Advanced Annotations browser extension will help you better understand traffic analytics data on your site.

A versatile tool that adds valuable information to Analytics, such as the update dates of the Google algorithms, holidays, and other events that can affect the variation of visits to your site.

7. Google Data Studio

Google Data Studio

Those who work as SEO Specialist or freelance professionals need to organize the results in reports, for the client or for a check on the strategy.

Google Data Studio organizes and combines very well data from multiple sources, such as Search Console, Analytics, and Drive files but also famous SEO Tools through ad hoc extensions.

With this free tool, you will be able to share data with your colleagues using a very attractive visual form. Plus, with just a few clicks, you can keep your reports up-to-date without having to write them all over again every month.

8. SEMrush (Free)


SEMrush is one of the most famous and appreciated SEO Tools. We are talking about a complete suite, suitable for SEO and SEM specialists or digital agencies that manage one or more projects professionally.

Even though it has paid plans, SEMrush is still a free SEO Tool if you decide to:

  • take a free trial
  • create a free account and use the free (limited) features.

After creating a free account, you will have access to a project, which includes the site audit, as well as keyword and domain reports in a very convenient format.

9. SeoZoom (Free)


SeoZoom is the Italian answer to the SEMrush suite to audit your site, find keywords, analyze backlinks, and much more. Even if it is not yet on par, the SEO Tool is still very good, especially if you manage blogs or websites in Italy.

You can access a full paid plan, or use this SEO tool:

  • with a no-obligation free trial;
  • for free (with limited functions), by going to .

10. Online SEO tester

Online SEO tester

SEO Tester Online is one of the best-known free tools. The platform allows you to carry out a check-up of your website on the technical, content, and even off-site side.

The SEO checker tool gives you a free overview of the health of your blog.

It also comes with a free Chrome extension and three paid plans ( free trial for 7 days ) that increase the SEO Tools available.

11. Ahrefs (Free SEO Tool)


Ahrefs offers you a good SEO Tool package for free by creating your own profile and linking your website. It also offers a keyword research tool and a free backlink checker tool.

12. Answer The Public

answer the public seo

Answer The Public is a free SEO Tool that allows you to explore users’ search intent around specific keywords, in Italian or other languages.

The service will prepare a lot of questions about your keywords, which will help you choose new words or correct your SEO strategy.

13. Ubersuggest


Ubersuggest is the popular free SEO Tool created by web marketing guru Neil Patel.

The service offers annual keyword statistics and competitive analysis based on key metrics. It will also suggest the best keywords for your site.

14. MozBar

mozbar seo

MozBar is a free browser extension made by the hugely popular SEO Tool Moz.

It allows you to immediately have an eye on the main metrics of a website, evaluating authority, suggestions for content, backlinks, and much more.

15. SimilarWeb (Free)

similarweb tool

SimilarWeb is a multipurpose platform among the most appreciated by large digital brands. It is an excellent service for analyzing your competitors, but also a marketing and SEO tool.

Use SimilarWeb as a tool for analyzing your website or comparing it with competitors, creating a free account, or asking for a trial version.

Using this extension, you will be able to learn about the competition, especially all the weaknesses that SimilarWeb can find. And he will find them without a doubt.

16. KWFinder by Mangools

kwfinder mangools

Mangools KWFinder is a free SEO Tool designed for in-depth keyword research. In particular, with this tool, you can search long tail keywords (particularly greedy for conversion and positioning) by searching from various countries and languages.

Also Read:  Learn the Latest SEO for Beginners (Update 2023)

You can also scan a competitor’s domain and find out which keys allow them to acquire the most quality traffic. Request a free trial or test the limited version SEO Tool.

17. Keyword Hero

Keyword Hero

Keyword Hero is a platform that uses artificial intelligence to show you which keywords users are searching for you online.

Google Analytics, in fact, shows an unpleasant not provided when you want to know which keywords generate the most visits.

And Keyword Hero tries to solve the problem for you. The algorithm is not perfect, but it is also able to correlate the keywords with the conversion and other data of the analysis.

The SEO Tool is free with the free plan, limited to 2000 sessions per month.

18. Beam Us Up

beam us up

Beam Us Up is an SEO Spider, that is, an error scanner, completely free. The smart filters built into the extension find the most common SEO flaws that could be detected during a site SEO audit.

In this case, we are talking about downloadable software, not an online SEO Tool. A 100% free old-school tool that could come in handy in deeper analysis.

19. Screaming Frog

screaming frog seo spider

Screaming Frog is another hugely popular SEO Spider that has been available on the market for years. The software downloadable from the official website performs a very detailed scan of pages and URLs, helping you to find errors and useful data.

The free version has a few fewer features than the paid plans, but we are talking about a really must-have SEO tool.

link explorer moz

Link Explorer is another popular free SEO Tool from It is the largest link database in the world, with over 40 trillion URL paths.

Free access allows you to make 10 search queries per month, with a maximum of 50 backlinks per query. Only one registration is required.

21. Small SEO Tools

Small SEO Tools is a firm favorite among longtime SEOs. It includes a collection of over 100 original SEO tools. Each tool performs a very specific task, hence the name “small”. The great thing about this collection is that in addition to more traditional toolsets like backlink and keyword research, you’ll find an abundance of hard-to-find and very specific tools like proxy tools, pdf tools, and even JSON tools.

22. Keyword Shitter

keyword shitter

What is Keyword Shitter? Enter a keyword (eg SEO), use the filters to refine your search (if you wish), and click on Start Job.

This free SEO Tool will shoot an endless list of related keywords, based on Google Autocomplete until you press Stop Job again.

A minimal service, indeed very minimal, but for many webmasters, it remains a reference point in keyword research.

23. View Rendered Source

View Rendered Source

View Rendered Source is another free Chrome extension that’s great for JavaScript parsing and bug fixes.

It is very convenient to use, a technical SEO Tool for advanced users to add to your toolbox.

24. Wappalyzer

There is an incredible amount of tools capable of helping you analyze the technologies used to create any website. Wappalyzer is one of the favorite tools of SEO professionals around the world.

With Wappalyzer you can find out in one click which website platform was used to create the site, but also the Javascript framework, the web service, and much more.

25. Postoplan

Postoplan is an automation tool for posting on social media, messaging with customers, and more.

Compared to the alternatives, Postoplan offers a very extensive free package and is free for life.

It is a service that will help simplify the tasks of a well-rounded marketing specialist who is not only involved in SEO.

26. Search From VPN Mentor

If you want to do keyword research from a particular location, or abroad, you need to bypass the search engine settings, which will only show you the most relevant results based on where you are.

To do this, I keep the VPNMentor Search From in my SEO Tools box. It is a service that allows you to search on Google or Bing as if you were located in another state or using another language.

This way you can:

  • understand how foreign competitors position themselves on particular keywords;
  • take a peek at their best practices;
  • improve your SEO.

A no-cost tool that can come in handy. An alternative may be to choose one of the best VPNs and use your browser extension for this type of search (yes, there is also a free trial).

Also Read:  13 SEO Techniques: Trick or Myth?

27. Google PageSpeed ​​Insights

This free SEO Tool will often come in handy in your search engine optimization business.

Google PageSpeed ​​Insights offers very interesting metrics on the speed of your web pages, giving you useful tips on how to improve the performance of the site or the Core Web Vitals (all fundamental SEO factors).

Scan the URL and find out how to speed up your website by following Google’s recommendations.

28. GTmetrix


GTmetrix is ​​one of the many webpage performance speed test sites that SEOs love to use. It provides familiar reports like PageSpeed, YSlow, and Waterfalls, as well as automatically displaying historical data for each page it scans.

It is free and can be a valid alternative to the classic Google tool.

Link Redirect Trace is another free Chrome extension that can become a universal SEO Tool.

The service displays all information about HTTP headers, rel = ”canonicals”, robots.txt, and basic LinkResearchTools link metrics.

Click on the extension to get all the most important data on the web page you are analyzing in seconds.

Link Miner is a free Chrome extension that you can use to quickly find broken links on every page, find out basic link metrics while you search Google, and much more.

Improve your site’s SEO by detecting and fixing 404 errors on your page with one click.

31. Keyword Surfer

keyword surfer seo

I appreciate the free Keywords Surfer Chrome extension for its ability to offer related keywords and search volume estimation in real-time. By doing an analysis of the Google SERP, you will also appreciate under each result some metrics such as:

  • number of words contained on the page;
  • the monthly traffic for that domain
  • keywords that content is ranked for.

google review link generator

Whitespark’s Google Review Link Generator solves a simple problem: getting more reviews from your customers on Google My Business.

This fully-fledged free SEO tool offers a custom URL that links to the GMB profile of the activity entered. Just distribute the link via email, social media, or WhatsApp and ask customers to rate the service.

Reviews will fade and increase the local visibility of the business. To try.


aioseo tool

AIO SEO (All-In-One SEO) is a WordPress plugin that is configured as a complete SEO Tool. You can download it for free from the WordPress library, and evaluate whether to upgrade to the Pro plan to exploit its full potential onsite.

The AIO SEO plugin offers you a complete SEO analysis within your WordPress dashboard, helping you to identify critical issues and correct them.

It also allows you to generate your own sitemaps.xml, work on local SEO, SEO for e-commerce (integrating with WooCommerce), and much more.

34. Yoast SEO

yoast seo

Yoast SEO is perhaps the best-known WordPress plugin in terms of search engine optimization. It has several interesting tools, is suitable for beginners, and has a very complete free plan.

You can manage the title and meta title of your pages, automatically create a sitemap.xml, edit files such as robots.txt or htaccess, set schema markups, and much more.

However, it is not a real tool for SEO Audit, unlike the previous one.

35. RankMath

rank math seo

RankMath is a great Yoast SEO alternative developed by MyThemeShop. It offers everything you need to manage on-site search engine optimization, perform an SEO Audit, and much more.

The Rank Math WordPress plugin is super easy to use, and it’s free with the option to upgrade to the Premium version.

36. Google SERP Simulator

google serp simulator seo tool

The Title tag is an element that must be carefully optimized. In addition to the words to choose, the SEO length of the titles is always a bit confusing. How long should a title be?

Google SERP Simulator by allows you to preview how the article will appear on search results. This way, you can adjust the size of the title so that it is not truncated by an ellipsis (…).

The free SEO tool also helps you to work on the meta description, manage the different sizes depending on the device (mobile, desktop) or insert snippets (rating and date).

If you enter an already published URL, Google SERP Simulator shows you the preview of the search helping you to make the appropriate changes

We have introduced you to some of the free SEO tools out there and many of them will surely be part of your daily work!

Do you have any free tools to suggest?

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I am Omotunmishe Temitope (Xander), A Digital Marketer, and Web Developer, A pro blogger who has a passion for blogging and has taken blogging as part of my daily activities.
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