Running a business requires you to do marketing. Today, many businesses are opting for digital marketing including Facebook Ads. Already know what are the advantages of using Facebook Ads?
Facebook Ads is not the only marketing and promotion option for products or services. However, the benefits that can be obtained are the reasons behind the decision of a business or company to use Facebook as a marketing medium.
If you are interested, it would be good to know what are the advantages of using Facebook Ads.
Facebook Ads at a Glance
As the name implies, Facebook Ads is a paid advertising service owned by Facebook . You can choose these advertising services to advertise products or services using Facebook as the medium.
When choosing Facebook Ads , you have to make sure that the audience you are targeting is indeed an active user of this one social media. That way, the ads that you install will be right on target and can provide returns according to estimates and expectations.
You can target audiences based on several things such as age, occupation, gender, education, location, interests, habits, and so on.
Advantages of Using Facebook Ads
Already know why Facebook Ads has finally become the right choice for your business digital marketing needs? If you are still not so sure about advertising on Facebook, don’t be in a hurry to choose Facebook Ads services .
Now, you can start gathering as much information as you can about advertising on the social media platform Facebook . So, you will know what are the advantages and disadvantages of Facebook ads.
Here are some of the advantages of using Facebook Ads which are often used as the reason why many businesses or companies choose this advertising service.
Reach a Wider Audience
There’s no denying that Facebook offers advertisers one of the largest user bases . According to statistics, as of July 2020, Facebook has more than 2.6 million users worldwide. Whoever your target business is, you can try to find the profile of the audience you want on Facebook .
This will make it easier to reach a wider audience. This is certainly very good for businesses because they have a much greater chance of finding potential customers.
Offers Flexible Call to Action
If you’re still wondering what are the advantages of using Facebook Ads, you’ll realize it after starting the ads. Advertising on Facebook means you can use a flexible call to action according to your needs and desires.
As we know that CTAs can help increase conversion rates.
Can Target Audience Based On Certain Categories
In order for the ad to give maximum results, it is very important to create a target market before running the ad. This also applies to those of you who want to use Facebook advertising services.
When choosing Facebook as a promotional and advertising medium, users have the opportunity to target audiences with various categories ranging from gender, age, to interests. With detailed categories, you can ensure that your ads will be right on target.
Besides Facebook Ads, do you use other marketing strategies, such as content marketing?
If it is, you can find out the success rate of marketing that is carried out using digital marketing metrics.
Delivering Fast Results
Another advantage of using Facebook Ads is that it is possible to get results very quickly. This ad is an ideal choice for brands who want to run a short-term or long-term digital marketing strategy.
Facebook Ads is able to provide conversions after you serve the ad. The ad will start showing the product or brand to thousands of potential users very quickly.
That way, Facebook users or target audiences will see the ad and may be interested in making a purchase or taking other actions. According to research released by Wordstream , the average conversion rate for Facebook Ads is around 9.21%.
Then how can I find out the results of the ads that are run? You can see insights about ad performance in the ad manager ( Ads manager ). The data displayed includes the number of people who saw and clicked on the ad and the amount you spent on the ad.
To be able to enjoy the various advantages of advertising on Facebook , you have to set up a campaign in the Ads manager and wait for Facebook to review the ad campaign that you created. Usually, ads will be approved within 24 hours. This means that your business will immediately get sales in the next few days.
Providing Effective Remarketing Tools
Facebook has developed into a powerful marketing engine. Through this social media platform , every type and size can expand its reach so that it has a greater opportunity to reach potential buyers.
To reach visitors who have seen the products or services you offer, remarketing through Facebook can be the right choice.
Remarketing helps show the product back to them at a later date. Already know what remarketing is and what is the difference between retargeting vs remarketing ?
You can provide attractive offers such as discounts that can increase the opportunity to convert visitors into leads. If you don’t know what leads are and why every business that does digital marketing needs them, start with this article.
Enabling Businesses to Get More Likes on Facebook Pages
Facebook Ads does come with so many advantages. You have the opportunity to get more likes from Facebook users who visit the created page.
When someone likes your Facebook page, they can see your organic Facebook posts in their feed .
Likes on every Facebook post are good for engagement and reach, you also need them as the foundation of your Facebook marketing strategy.
Facebook Ads will help get more likes through a like campaign . These ads are linked to the page you created and the available call to action or CTA ads.
The CTA button allows you to give potential customers instructions on what you want them to do whether it’s making a purchase, using an app, watching a video, and so on.
Providing Audience Transparency
Facebook’s audience reach is very transparent. Based on the target audience you can choose for yourself, you have a high level of control and transparency over the audience you are targeting. That way, you can find out several things about your audience, such as:
- Fans: your Facebook followers
- Friends of fans: Users who become friends of your followers
- Behavior or interest : Users who meet the criteria you set
- Remarketing : Users who have previously visited your website
On Facebook , you can also see which segments are performing the best. As a result, you can draw conclusions with the opportunity to continue testing and refining the marketing strategy used.
Facebook Ads Can Be Cheaper Than PPC Ads
You may already be familiar with the term PPC or pay per click . If you’ve ever used PPC as a digital marketing strategy, how much did you spend on that need?
When it comes to advertising through Facebook, there are several things that affect the cost of advertising including the type of campaign you run, who you target, and the placement of the ad itself. However, each click on Facebook Ads can be cheaper per click than Google Ads .
This is another advantage that you can get when using Facebook Ads .
Filters That Block Audiences You Don’t Want
Not all Facebook users are the right audience. If you want to limit the appearance of ads to some users, you can take advantage of filters that will block unexpected audiences. This is one of the advantages of using Facebook Ads that you need to know.
You can set a block list on an ad campaign so that ads don’t show on URLs where you don’t want them to appear. This means that you can set ads not to appear on certain apps, videos, and pages.
By using these filters, ads will be more efficient and increase ROAS or Return on Ad Spend .
Getting Traffic from Active Facebook Users
With so many advantages to using Facebook Ads , you can be sure that these ads will be an effective way to get traffic from active Facebook users. Facebook is becoming one of the biggest social media and is able to change the way businesses advertise their products or services.
Ads on Facebook are very likely to be seen by most users and are able to reach various demographics. This is made even more possible with the latest Instagram update focusing on the store tab on Instagram . The combination of the two platforms allows your brand to be seen by more users.
Increase Brand Awareness
Branding is an unforgettable part of a business. When you want to increase business brand awareness, you can take advantage of Facebook Ads . Why is that?
As one of the largest social media platforms , Facebook has many active users spread all over the world. This is a good opportunity for businesses to be known and recognized by many people, especially the target audience you specify.
With successful branding on Facebook, you can achieve other business goals more easily. It is not impossible that Facebook users, especially from Indonesia, will buy products after knowing the existence of your brand that can meet their needs or what they are looking for.
Get Unlimited Profit
The purpose of running a business is to reach a wide market and get as much profit as possible. Facebook Ads can help you realize these business goals because ads will be seen by various groups of people.
A broad reach allows you to get more benefits through purchases made by Facebook users. To be able to benefit from using Facebook Ads on this one, you have to make ads as attractive as possible.
Well, you can start learning copywriting now to know how to influence your target audience to buy your product through the ads they watch on Facebook .
Conclusion
Facebook Ads are now widely used by businesses to complement the digital marketing strategies they have already run. With the various advantages of using Facebook Ads , it is very natural that more and more business people are interested in using this one advertising service.
If you want to advertise on Facebook but are still relatively new to it or don’t have much time to handle it yourself, you can contact Xanderblog right now.
